TARGET AUDIENCE
Our target audience
is mainly teenagers because thriller is a genre that is very popular amongst people from 15-25 which in the extreme of 25 are young adults. This is because mainly teenagers are eager to solve enigmas and feel excited and thrilled. Those things are what they look for on a daily basis as you are older and want to explore.
Alternatively, the victim of the plot is quite young meaning that she represents the younger people.Films from this genre spark excitement and suspense on the audience because as the opening starts the watcher will ask to themselves many questions like: why is this girl kidnapped?Where are they? Why are they in that situation? What is the identity of the kidnapper?
Psychographically the groups we think it would be the most appealing to would be The Reformers, Explorers and Strugglers. In the demographics, because we are mostly targeting students, the most appealing to this project would be those from class E.
is mainly teenagers because thriller is a genre that is very popular amongst people from 15-25 which in the extreme of 25 are young adults. This is because mainly teenagers are eager to solve enigmas and feel excited and thrilled. Those things are what they look for on a daily basis as you are older and want to explore. Alternatively, the victim of the plot is quite young meaning that she represents the younger people.Films from this genre spark excitement and suspense on the audience because as the opening starts the watcher will ask to themselves many questions like: why is this girl kidnapped?Where are they? Why are they in that situation? What is the identity of the kidnapper?
Psychographically the groups we think it would be the most appealing to would be The Reformers, Explorers and Strugglers. In the demographics, because we are mostly targeting students, the most appealing to this project would be those from class E.
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